If you have been using the Google keywords tool, there is some good news. Google normally shows the search volume and competition volume in a green bar which would give a relative estimate. However Google has now started showing the actual search volume for the previous month and the average search volume for the previous […]

If you are using Google Analytics as your web analytics program, you should have already noticed the message “The previous Google Analytics interface will no longer be accessible as of July 18th“. I have been so used to the old interface, and had been procrastinating on using the new interface. However now that the deadline’s […]

Paid Search Forecasting comes into the picture on different occasions. When a prospective client comes up and asks you what kind of results you can produce given the ad spend or you might also be asked what kind of ad spend do you require to produce the results that the client expects.
Well you need you […]