Paid Search Forecasting comes into the picture on different occasions. When a prospective client comes up and asks you what kind of results you can produce given the ad spend or you might also be asked what kind of ad spend do you require to produce the results that the client expects.
Well you need you […]

A new report called Placement Performance Reports is being introduced by Google Adwords. What is this report? Now when you run campaigns on Google Content Network, you will only get the aggregate performance data of your campaigns. However with this new report you will be able to see the performance data of each of the […]