You should be familiar with Max CPC feature in google adwords before diving into preferred cost bidding. When you set a maximum CPC, you are telling google to give you the highest possible position that you can get for the Max CPC you specified. So the actual/average CPC charged will be less than or equal […]

In a previous post I mentioned the upcoming google adwords quality score algo change will possibly be a return of the google slap. Well people have already started reporting that they are seeing min bids shooting up, however there is mixed opinion on this

Some advertisers have called up the google reps and were told it […]

There is news from andy that the google adwords quality score is going to be transparent. All that means is that you are going to see a progress indicator bar similar to the one that shows up for the keyword volume on the google keyword research tool. 
Well interesting to note that yahoo panama removed the transparency […]