Earlier we saw how to use navigational search queries in search marketing and pay per click campaigns.  Today we will discuss how to utilize Brand Terms in your PPC campaigns. Brand terms include your product names, your company name, competitor product names and competitor company names.
Think of the situation where a user types in your […]

What is a navigational search query?  For example someone typing a web address into the google search box rather than the address bar, it is called a navigational search query. The reason being that the person typing the search query has the intention of going to that particular site. For example a search for myspace, craigslist, mapquest […]

MSN has introduced a new advanced search operator “linkfromdomain”, that will tell you all the sites your site links to. For example a search for linkfromdomain:yoursite.com on MSN will give the list of all sites that your site is linking to.
You will be familiar with the “linkdomain” operator which gives list of all sites that […]