While most of the search marketers time is spent on figuring out the search engine ranking algorithm and the different weighting factors that could give a push in the search rankings, here is someone who talks about “20 ways search engines may rerank search results” in the future.
While some of the techniques mentioned by Bill […]

Well a lot of people realize the importance of utilizing landing pages and optimizing for them for the search engines.  However with a good portion of your site traffic being contributed by the search engines, you can no longer provide content in a linear fashion.
Its now time to treat every page on your site as […]

People search using “keywords” or “keyphrases” and follow “Links” on the web to get the information they need or buy a product they want. Your website is always a click away be it any form of advertising on the interenet. And search contributes to about 40% of internet ad spend according to Internet […]