If you are using Google Analytics as your web analytics program, you should have already noticed the message “The previous Google Analytics interface will no longer be accessible as of July 18th“. I have been so used to the old interface, and had been procrastinating on using the new interface. However now that the deadline’s […]

Rand Fishkin over at SEOMOZ has conducted a survey of 25 search marketing blogs and done an analysis of the website traffic data with the traffic data from traffic prediction services. First off organizing something of this sort and all the 25 participants who had given access to their data owe a big thanks.
Onto some […]

In an earlier post I had mentioned the advantages of tracking your online efforts and the free solution to do just that. Well here is a case study of a company that used Google Analytics and tracked their offline marketing campaigns.
Guess what, they didnt go scrathing their head to calculate the ROI, instead had the […]