Google Adwords Quality Score Bug

Posted on February 17th, 2007 in Paid Search.

In a previous post I mentioned the upcoming google adwords quality score algo change will possibly be a return of the google slap. Well people have already started reporting that they are seeing min bids shooting up, however there is mixed opinion on this

Some advertisers have called up the google reps and were told it is a technial glitch and not the quality score update which is to be rolled out next week
Some feel its the quality score update thats been rolled out on some random selection of accounts and they might probably rework it a bit and roll out the update on all accounts
Some say that they have incurred clicks on their paused campaigns
And there are advertisers who report that bids have gone up from 0.04 cents to incredibly high $10 per click
In fact there is a post by ddogg on webmaster world forum

I’ve got you all beat.

My biggest keyword, THE biggest keyword for my industry, for the site that I spend over $3 million a year with on Google, has gone inactive with a min bid of $10. I am in the top 5 for the organic listings for this very big keyword.

I have been advertising over 2 years on this word for this site. The keyword is so relevant to my site that it would be completely impossible to get any more relevant. The group, landing page, even my url is perfect for this keyword.

But Google now wants $10. Like I told my rep, this better be a joke.

Bottom line is that you better take a closer look at what is happening in your account right now, this week so you might get heads up for whats coming up next week.

Stay tuned for more news on adwords quality score updates in the coming week!!!