There is news from andy that the google adwords quality score is going to be transparent. All that means is that you are going to see a progress indicator bar similar to the one that shows up for the keyword volume on the google keyword research tool. 

Well interesting to note that yahoo panama removed the transparency in bids and moved to more google like platform with a quality index. Also Yahoo will still be utilizing the ad performance history until enough performance history is accumulated after the yahoo panama rollout. However yahoo panama decided to show the quality index.

Though google has decided to show the quality index, they are also going to be applying some tweaks with this roll out. While Google keeps saying it will only impact the keywords not driving traffic, there is a lot of talk that its not exactly true. Looks like a google slap part 2.

Ok there is some good news too from google. Google now allows CPC bidding on site targeted campaings as opposed to CPM bidding which was the only option available previously. You can also switch back and forth between CPM and CPC bidding. This is in beta and you can sign up here

In the coming days I will provide more tactics on working with Google Adwords and Yahoo Panama. Stay Tuned!

Tags:google adwords ppc yahoo panama

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