If you are using Google Analytics as your web analytics program, you should have already noticed the message “The previous Google Analytics interface will no longer be accessible as of July 18th“. I have been so used to the old interface, and had been procrastinating on using the new interface. However now that the deadline’s got closer, I suggest you dive into the new interface if you haven’t done so.

May be it will take me a little more time to start liking the new interface, nevertheless i like the new features that have been added to Google Analytics. I would like to point out some cool features

1. Compare to past: At the top right you will find the date range of the report and when you click on the drop down you will see the option “compare to past”. With this option you will be able compare data month over month or quarter over quarter…And you can do this comparison across several parameters like visitor, referrers…and finally you can export this into a PDF file.
2. Site Overlay: You will this feature under the content tab in the left navigation menu. What this does is provides a heat map of your web page with the click/goal count on each of the links on the web page. Now you can see the clicks and conversions of all your website links.
3. Referral Source Bounce Rate: This is a really cool feature. When you click on all traffic sources under the traffic sources tab in the left navigation menu, you will find the list of sites that referred traffic along with visits, page views…however the last column will be the Bounce Rate. Now you can not only know the sites that are sending you traffic but also which site is sending you TARGETED/QUALITY traffic.

If you would like a more extensive information about the new features read the 27 top features in Google Analytics

Tags:google analytics web analytics

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