Well a lot of people realize the importance of utilizing landing pages and optimizing for them for the search engines.  However with a good portion of your site traffic being contributed by the search engines, you can no longer provide content in a linear fashion.

Its now time to treat every page on your site as a landing page. Most of take a top down approach allowing the users to drill down to the specific details they need. However there are other set of users that come to your site with a specific keyword and move up the categories to figure out where they are and if its the right place they need to be, kind of a bottom up approach.

So what options do you give these users, how do you let them know they are in the right place, how do you evoke the call to action…you want your site traffic to convert, dont ya?

Here is a link to a good presentation by Jonathan Mendez, where he takes you through several things to consider to build a content site that converts.

Optimizing Content Site

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