A new report called Placement Performance Reports is being introduced by Google Adwords. What is this report? Now when you run campaigns on Google Content Network, you will only get the aggregate performance data of your campaigns. However with this new report you will be able to see the performance data of each of the […]
Do you need to utilize Brand terms in Search Marketing
Earlier we saw how to use navigational search queries in search marketing and pay per click campaigns. Today we will discuss how to utilize Brand Terms in your PPC campaigns. Brand terms include your product names, your company name, competitor product names and competitor company names.
Think of the situation where a user types in your […]
Google Adwords introduces Preferred Cost Bidding
You should be familiar with Max CPC feature in google adwords before diving into preferred cost bidding. When you set a maximum CPC, you are telling google to give you the highest possible position that you can get for the Max CPC you specified. So the actual/average CPC charged will be less than or equal […]
