In an earlier post I had mentioned the advantages of tracking your online efforts and the free solution to do just that. Well here is a case study of a company that used Google Analytics and tracked their offline marketing campaigns.

Guess what, they didnt go scrathing their head to calculate the ROI, instead had the statistics to prove that 40% increase in sales on the website was the result of the offline marketing campaign.

Follow the link below for the complete story

http://clickz.com/showPage.html?page=3623461

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